Privacy Policy – How 444cx Protects Your Data

1. Information We Collect

When you register and use a 444cx account, we collect certain personal information in order to operate the platform, verify your identity and process your transactions in PKR. The type of information we collect depends on how you interact with the platform and falls into several categories.

Information You Provide Directly

This includes information you submit when creating your account or updating your profile:

• Identity information: Full name as it appears on your CNIC or passport, date of birth and gender.
• Contact information: Pakistani mobile number and email address.
• Verification documents: A copy of your CNIC or passport, which may be requested as part of identity or age verification before your first withdrawal.
• Account credentials: Your chosen username and encrypted password. We never store your password in plain text.
• Communication records: Any messages you send to the 444cx support team, including live chat transcripts and email correspondence.

Information Collected Automatically

When you access 444cx — whether on the website or through the mobile app — certain technical data is collected automatically:

• Device information: Device type, operating system version, browser type and version, screen resolution and unique device identifiers.
• Network information: IP address, approximate location derived from IP (country and city level), and internet service provider details.
• Usage data: Pages and game sections visited, time spent on each section, click patterns, scroll depth and session duration.
• Game activity: Bets placed, games played, results, bonus usage and transaction history. This data is part of your account record and is required for account management and dispute resolution.

Information from Third Parties

In some cases, we may receive information about you from third parties. This can include identity verification data from KYC (Know Your Customer) service providers, fraud detection signals from payment processors such as JazzCash and Easypaisa, and technical security data from our platform infrastructure partners. This information is used solely in connection with your 444cx account and is not combined with unrelated third-party databases.

2. How We Use Your Information

444cx uses the personal information we collect for the following purposes. We do not use your data for purposes beyond what is described here without your prior knowledge.

Purpose	Data Used	Legal Basis
Account registration and management	Name, email, mobile number, username	Contract performance
Identity and age verification	CNIC / passport copy, date of birth	Legal obligation
Processing PKR deposits and withdrawals	Payment method details, transaction records	Contract performance
Fraud prevention and security monitoring	IP address, device ID, betting patterns	Legitimate interest
Customer support	Account data, communication records	Contract performance
Platform improvement and analytics	Usage data, device data (aggregated)	Legitimate interest
Responsible gaming monitoring	Betting activity, session data	Legal obligation / legitimate interest
Promotional communications (where opted in)	Email address, mobile number	Consent

Where we send you promotional messages about bonuses, new games or PSL betting markets, you can opt out at any time by contacting support or adjusting your account notification preferences. Opting out of marketing communications will not affect your ability to use the platform or receive service-related messages.

3. Payment Data & PKR Transactions

All PKR deposits and withdrawals on 444cx are processed through third-party payment service providers — including JazzCash, Easypaisa, Raast and partner banks. When you initiate a transaction, the relevant payment provider processes the financial details directly. 444cx does not store your full JazzCash PIN, Easypaisa account password, bank card number or any other sensitive payment authentication credentials on its own servers.

What 444cx does retain in connection with your transactions includes:

• Transaction reference numbers and timestamps.
• The payment method type used (e.g., JazzCash, Easypaisa, bank transfer).
• Transaction amounts in PKR.
• The status of each transaction (completed, pending, failed, reversed).
• The mobile number or account identifier associated with the payment method, in masked form.

This transaction data is retained as part of your account record and is required for dispute resolution, withdrawal processing and compliance with standard financial record-keeping practices. It is not used for any purpose unrelated to your 444cx account.

4. Sharing Your Information

444cx does not sell, rent or trade your personal information to third parties. We share data only in the limited circumstances described below, and only to the extent necessary for the stated purpose.

Payment Processors

To process your PKR deposits and withdrawals, we share relevant transaction details with our payment partners — JazzCash, Easypaisa, Raast and banking partners. Each of these providers operates under its own privacy framework and handles your financial data in accordance with applicable standards.

Identity Verification Providers

Before processing your first withdrawal, 444cx may use a third-party KYC (Know Your Customer) service to verify the identity documents you submit. This typically involves sharing a copy of your CNIC and a selfie or photograph for automated matching. The KYC provider processes this data solely for verification purposes and does not retain it for any other use.

Platform Infrastructure and Security

444cx uses third-party cloud hosting, content delivery and cybersecurity services to operate the platform. These providers may process technical data — such as IP addresses, server logs and device identifiers — as part of delivering and securing the service. These providers are bound by data processing agreements and are not permitted to use your data for their own purposes.

Game Providers

Games on the 444cx platform are provided by third-party suppliers including Pragmatic Play, Hacksaw Gaming and Evolution. When you play a game, a session identifier is passed to the game provider's system to load your session. Game providers do not receive your full name, CNIC details or payment information — only the technical session data required to run the game.

Legal Requirements

444cx may disclose your personal data if required to do so by a valid legal process, court order or official investigation. In such cases, we will disclose only the minimum data necessary to comply with the legal requirement and will notify you to the extent permitted by applicable law.

5. Cookies & Tracking Technologies

444cx uses cookies and similar tracking technologies on the website and within the mobile app to provide a functional, personalised and secure experience. Here is a breakdown of the types of cookies we use and what they do.

Essential Cookies

These cookies are strictly necessary for the platform to function. They maintain your login session, remember your language preference and enable secure account access. Without these cookies, core platform features — including logging in, making deposits and placing bets — will not work. These cookies cannot be disabled through the platform.

Performance and Analytics Cookies

We use analytics tools to understand how players navigate the 444cx platform — which sections are most visited, where users encounter friction and how the mobile app performs on different devices. The data collected is aggregated and does not identify you personally. It helps us improve the platform experience for all players in Pakistan.

Functional Cookies

Functional cookies remember your preferences — such as your preferred sports betting markets (Cricket, PSL, T20 internationals) or your favourite Slots — so you do not have to reconfigure the platform every time you log in. These cookies improve convenience but are not strictly essential.

Managing Cookies

You can control non-essential cookies through your browser settings at any time. Most modern browsers allow you to view, block and delete cookies. Please note that blocking essential cookies will prevent key platform features from working correctly. Refer to your browser's help documentation for instructions on managing cookie preferences.

6. Data Retention

444cx retains your personal data for as long as your account remains active and for a period thereafter as required by standard record-keeping practices. The retention periods for different categories of data are outlined below.

• Account data (name, email, mobile number): retained for the lifetime of your account and for a period after closure.
• Transaction records (deposits, withdrawals, bet history in PKR): retained in line with standard financial record-keeping requirements.
• Identity verification documents (CNIC copies): retained for the period required to satisfy verification obligations, then securely deleted.
• Communication records (support chat, emails): retained for a reasonable period to allow resolution of any follow-up queries or disputes.
• Technical logs (IP addresses, session data): retained for a shorter period for security and fraud investigation purposes.

When data is no longer required, it is either securely deleted or anonymised so that it can no longer be linked back to you as an individual. Anonymised data may be retained for analytical purposes indefinitely.

7. Security Measures

444cx takes the security of your personal data seriously. We implement a range of technical and operational measures designed to protect your information from unauthorised access, disclosure, alteration or destruction.

• SSL/TLS encryption: All data in transit between your device and 444cx servers is encrypted using current SSL/TLS standards.
• Password hashing: Passwords are stored as salted cryptographic hashes — meaning your actual password is never stored and cannot be recovered even by 444cx staff.
• Access controls: Access to personal data within 444cx is restricted to staff members who require it to perform their role. All internal access is logged and audited.
• Fraud monitoring: Automated systems monitor account activity around the clock for patterns consistent with fraud, account takeover or prohibited activity.
• Secure data centres: Platform data is hosted in facilities with physical security controls, redundancy and regular security audits.

8. Your Rights

As a user of 444cx, you have certain rights in relation to the personal data we hold about you. These rights are described below. To exercise any of them, contact the 444cx support team — we aim to respond to all data-related requests within a reasonable timeframe.

• Right of access: You can request a summary of the personal data 444cx holds about you, including the categories of data, the purposes for which it is used and any third parties with whom it has been shared.
• Right to rectification: If any personal data we hold about you is inaccurate or out of date, you have the right to request that it be corrected. For most account details, you can update information directly within your account settings.
• Right to erasure: You may request deletion of your personal data. Where we can comply — and where there is no legal obligation requiring us to retain the data — we will delete it promptly. Note that transaction records and verification data may need to be retained for a defined period regardless of an erasure request.
• Right to restrict processing: In certain circumstances, you may ask 444cx to pause the processing of your personal data while a concern is being investigated, without requiring full deletion.
• Right to withdraw consent: Where data processing is based on your consent — such as receiving promotional messages about bonuses or PSL betting markets — you can withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that took place before the withdrawal.
• Right to object: You may object to processing based on legitimate interest, particularly in relation to direct marketing. We will honour such objections promptly.

9. Children's Privacy

444cx is strictly an adult platform. Registration is only permitted for individuals aged 18 or above. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that an account has been registered by a minor, we will suspend the account immediately, investigate the matter and handle any associated data in accordance with our age verification procedures.

If you are a parent or guardian and believe that a minor has registered a 444cx account using false information, please contact our support team immediately so we can investigate and take appropriate action. We take underage access seriously and maintain verification procedures to prevent it.

10. Changes to This Policy

444cx may update this Privacy Policy from time to time to reflect changes in our data practices, platform features or applicable standards. When we make material changes, we will update the "Last updated" date at the top of this page. For significant changes, we will also notify registered players by email or through an in-platform notification where practicable.

We encourage you to review this page periodically so you are always aware of how your data is being handled. Continued use of the 444cx platform after any update to this Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with a change, you should stop using the platform and contact support if you wish to close your account.

11. Contact Us

If you have questions, concerns or requests relating to this Privacy Policy or the way 444cx handles your personal data, please get in touch with our support team. You can reach us through the contact channels available within your account dashboard.

We take privacy-related queries seriously and aim to respond to all requests within a reasonable timeframe. Data access and deletion requests will be handled with care and in accordance with the rights described in Section 8 of this policy.